The Publicist Group – Beauty Inside Out

Publicist Group: Beauty Head to Toe & Inside-Out

The Publicist Group is made up of a small, but mighty, group of motivated, business-savvy, stunning, and strong women.  Led by Melissa “MJ” Jovanoski and Cheryl Willberg, the entire TPG squad is worthy of a mega girl crush/ #WCW/ #goals. The women of TPG would have sat at the “popular table” in high school. This time, however, they actually want you to be the best you can be (and they invite you to every party!) Over the past year I’ve been invited to a number of events and activations all with a common goal: Beauty and Strength Inside & Out.

We are The Publicist Group aka TPG! We are a full-service communications agency that offers everything from traditional PR programs and marketing initiatives to ambassador programs and direct-to-consumer activations at the retail level, utilizing both traditional and digital platforms. Most importantly – we work with brands we love, including fashion, beauty, food, health & wellness, and lifestyle. Check us out @PublicistGroup! #TPG

Be seen and heard in all the right places with The Publicist Group. As a full-service communications agency located in the heart of downtown Toronto,
TPG offers an array of services from PR and marketing to events and influencer programs. Our team executes 360-degree strategies; delivers original, creative and result-driven campaigns; and loves to make noise across  the country with our clients’ initiatives.

We’ve got you covered, literally.

The Publicist Group is a collective of digital strategists, event planners, marketers, creative geniuses, social media gurus, and publicists. We don’t follow trends; we are trendsetters. Staying in tune with current events around the globe, the TPG team identifies shifts in the marketplace and are experts in creating relevant, newsworthy, and impactful programs that leave a lasting impression.

Fit Factory

The Publicist Group introduced me to the Fit Factory Fitness when I was right in the middle of tapering off at Big Hit Studios and kicking off a challenge at F45 St. Clair West. Conveniently located on King St. West a few blocks East of Spadina, it’s billed as the #1 Gym in Toronto. Personally, I found their Bootcamp to be overcrowded. With only one trainer providing a very quick overview of an intense workout, I was concerned about my safety as veterans tossed around heavy weights and newbies tried to follow suit. The boxing class, on the other hand, was a stellar workout. The trainers were energetic and the class itself had varying levels of intensity. The water bags were also pretty wild and fun to smack around!

City Shred

City Shred is a massive group workout hosted once a quarter by The Publicist Group and sponsored by Genuine Health. The energy is electric and it’s an opportunity to meet some of the biggest names in fitness in Toronto, as well as special guests from around the world. I missed the July edition due to the rat situation, but back in March I crushed their Women’s edition. I got to enjoy a day which started with round-table discussion with the coaches who would be leading us through the day.

The key to mastering City Shred is to go at your own pace. I’m not the machine I was 2 years ago, and I certainly wasn’t prepared to compete with fitness professionals who coach several classes a day while I’m at my desk. Find your own space, take yourself beyond your comfort level, and have fun making friends and admiring those showing off their bad-ass muscles. Ps. Can you spot me in the preview of the video above? #SweatyBetty

Sproos Life

Collagen is the most abundant protein in your body. Taking a collagen supplement can help improve your skin, relieve joint pain, boost muscle mass, prevent bone loss, promote heart health, aid in digestion and gut health, and make your hair and nails grow. The benefits of adding collagen to my diet weren’t clear until I stopped taking it daily. Subtle aches and pains after sitting at my desk for a while suddenly returned. Bouncing back after a night out wasn’t quite so easy. My poor bleached and butchered hair started to break again. Sproos Life is a collagen supplement to which I was introduced by TPG at the gorgeous Pray Tell on College St. We mixed cocktails and mocktails which each had a serving of collagen mixed-in.

sproos-02-grass-fed-tub-A-front@2x

Hydrolyzed bovine collagen peptides sourced from the hides of grass-fed, pasture-raised North American cattle, to help restore and rebuild your body’s natural collagen.

  • 10 g of grass-fed bovine collagen per serving
  • Pure collagen – nothing else added
  • Highly soluble
  • 100% grass-fed and grass-finished
  • Free of antibiotics, hormones and pesticides
  • Add to your favourite hot or cold beverage, or even to soups or oatmeal

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The 4th Annual T.O. Vegan Social Pop Up

Toronto Vegan Social Pop-Up is happening Thursday September 5th from 6:30 PM – 10:30 PM at Love Child Social House!

Reserve your tickets by 9 PM EST on Monday, September 2nd, 2019, to automatically be entered in the draw to WIN AN EPIC $1,000+ VEGAN PRIZE PACK!

Tickets are $35 and available on Eventbrite: https://www.eventbrite.ca/e/toronto-vegan-social-pop-up-presented-by-vegan-social-events-tickets-48658251139

This year, Vegan Social Events will be collecting donations on the Eventbrite page, in support of Save Our Scruff, a registered charitable organization dedicated to rescuing dogs.

Vivier

At the end of February, the team introduced me to Vivier. We learned about how to combat signs of aging using skincare products including retinol and spf. With my upcoming vacation to The Philippines, I wasn’t quite ready to play with tools which would initially irritate my skin (the purge!). So, I waited until the beginning of May to get started with this line. I haven’t yet written a full-scale review because 3 of the 5 products in the kit we were so generously gifted are still trucking along 4 months later!

Myndful Me

Myndful Me was sadly a bit of a bust for me. We went checked out the space and learned how to make charcoal cookies with adaptogens after being led through a meditation practice. The music and the direction made for a very pensive, but relaxing evening. I purchased their $30 unlimited 1-month special and was told I could use it whenever. I had a couple of upcoming trips, so I didn’t want to use it until the new year. When I tried to apply my purchase I was told it had expired. Correspondence to correct the issue was never responded to. Not so zen, eh?

Toppik Canada & Viviscal Canada

Big thanks to @publicistgroup for bringing me along to the stunning #LoveYourStory event at @stregistoronto! I got to hear from a plethora of women who have learned to love their own stories of struggle and trauma and turn them into an armor of confidence with a lining of understanding.

  • Events with this team always have motivational speakers, the most stunning décor, phenomenal food, and an interactive component so you don’t just see a product/ brand, you become part of it.
  • I woke up the next morning and treated my stressed tresses to @viviscal@viviscalcanada shampoo, conditioner, and desensifying elixir. My hair is already thick, so this leo was rocking a full mane that day! It actually dried faster and was easier to manage when straightening. I typically have a lot of breakage (bottle blonde) , so let’s see if we can put an end to my split ends! 👱‍♀️

Featuring a PR team on my personal blog isn’t exactly the status quo around here. Every time I get an e-mail about an event or activation from TPG I think to myself, “Wow – that’s out of the box”. There’s only so much you can see on my  feed/ in my stories, and because of this I wanted to share something a little more permanent. Over the past year The Publicist Group has proven that  being true to yourself and your vision, rather than accepting business for the sake of having business, goes a long way.

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ThatGirlCartier

That Girl Cartier is the alter-ego of a Canadian girl in Korea. A candid look at the expat life, That Girl Cartier explores Love, Beauty, Fashion and other finds around the world.

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