Every week on the message boards of Expat Women in Korea I’ll see a post about the plight of being Blonde in Korea.  Maintaining luscious, golden locks isn’t so tough if you have the right tools. To all the blonde and/ or DIY (Do-It-Yourself) women in Korea, there are two salon supply stores in the Sincheon area (near Jamsil, not Hongdae).
The reason I’m actually blonde in the first place is due to a Korean hair salon f*ck up.  The first time I went in I wanted some warm highlights.  They did a great job of lightening up my practically black hair.  I was so thrilled, I even wrote a blog post about the experience.  Fast forward a few months to about this time last year.  I was heading up to Seoul from Busan to see my boyfriend at the time (he was a military man, but was one of the good guys – they exist!).  I asked that they give me all over highlights.  What I got was not at all what I had asked for!
I ended up with auburn (read: orange) hair, and was pretty peeved. Â When I moved to Seoul I was told that hair dressers were more familiar with western hair, so when I went in for a cut and the stylists suggested highlights I was more inclined to go for it. Â I have no photos, but the colour turned out the opposite of what you see above. Â I had blonde hair and chunky dark brown roots. Â After hair fail upon fail I took matters into my own hands.
Here are the directions for the salon supply store in Sincheon (by Jamsil in Seoul): take exit 4 of ě ě˛ station. Walk directly out and turn left between the Lotteria and the McDonald’s. Walk about 3 blocks and you’ll see this shop on the left hand side.  The actual address is in the photos above (25 Olympic-ro 12-gil).
The lady speaks a bit of English and is pretty knowledgeable about colours. Â She even helped me tone out pineapple yellow with dye since she doesn’t sell toner. The brand is one of the l’Oreal lines (Majirel) so it’s a lot less damaging (and has a lot less copper than typical box dye).
If you’re pulling colour from very dark hair, you’ll likely need to use a bleach. Â My personal recommendation (I’m not a hair stylist) would be to get a highlighting cap. Â This way you can subtly go from dark to light in a few steps. Â Since you’re not paying a hair stylist, you can afford the time and effort it’ll take to go from dark to light safely. Â Don’t be hasty, don’t be cheap, take care of yourself. Â If you have to do it in a weekend, here’s a how-to guide. Â My naturally dark brown hair always goes a brassy orange (because red is tough to pull). Â To offset the orange you’ll need to apply colour with a hint of green (check out the color wheel). Â I know that’s terrifying, but it works. Â I usually combine a 10 and a 7 or an 8 when dying my hair. Â My roots are almost always a different colour than the rest of my hair, but I try to ombrĂŠ so that it doesn’t look chunky. It’s not perfect, but being blonde in Korea is tough!
Vanilla gold? Â Give it a hard pass. Â This blonde in Korea box colour, especially in foam form, isn’t going to give you the change you’re looking for. Â It’s just not strong enough to do a dang thing.
I have found a second salon supply store that’s actually closer to my gym and my apartment.  Sincheon is on an angle, however, so instructions would be difficult to follow.  If you’re looking for a greater selection please feel free to message me on my Facebook fan page (and give it a like while you’re at it!).
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