Candidly Cartier: “Influencer” is Not a Dirty Word

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Influencer Filth

More and more on social media I’m seeing the word “Influencer” tossed around like absolute filth. Whether it’s disdain for those who flaunt their lives like they’ve been sponsored to take their next breath (you know who you are) or annoyance that content isn’t authentic, there’s a real hate on these days for people who make a dolla dolla bill or two from content creation.

influencer, cafe, food, donut, coffee, cafe cell phone camera

influencer

/ˈinflo͝oənsər/

noun
  1. a person or thing that influences another.
    “he was a champion of the arts and a huge influencer of taste”
    • MARKETING
      a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
      “influencers can add serious credibility to your brand”

influencer

Influencers – They’re Just Like You!

This idea that the common person is like a celebrity is an interesting shift in the makeup of our society. They haven’t done anything particularly spectacular, or so most people think. From my view, someone of influence finds beauty in the mundane. This is a new(ish) form of art combining the written word (yes, captions can be poetry), photography (okay – hiring photographers for your OOTD is a little much), and graphic design (you know how much editing goes into some of these ‘grams). Most of these people are also crafty AF in the way they live their lives. They’ve carved out a niche where (well, the successful ones) can follow their bliss daily. It doesn’t happen overnight, however. Building a business, even if your brand is yourself, is hard work. The competition is bloody fierce.

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On Sundays we brunch! @orettatoronto had great atmosphere, fantastic (and quick) service, and super tasty eats! We shared a bottle of prosecco and: • Bombolone Milanese $19 Fried chicken thigh sandwiche, bombolone bun, spicy bacon aioli, slaw. • Uova Burrata e Tartufo $19 Scrambled eggs, asparagus, burrata, black truffle, focaccia. 🍳// #brunch . . . . . . . . . . . #bhgfood #buzzfeast #buzzfeedfood #droolclub #feedfeed #foodblogger #foodgawker #seoulfood #foodstagram #forkfeed #prosecco #Sundayfunday #huffposttaste #kitchenbowl #kingwest #sweetmagazine #tastespotting #thefeedfeed #thekitchn #torontofood #toronto #브런치  #맛집탐방 #먹방  #eatingfortheinsta #cravethe6ix #brunch🍴

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Influencers – They Eat!

I get it – going to a restaurant with friends and having your dining companion make the table wait until the food is cold is incredibly obnoxious. When the food arrives and everyone scrambles to create a table with the greatest aesthetic standing up on a chair with a portable flash in one hand and their phone in the other, it’s obnoxious. This behaviour really takes a toll on the guest experience of every other person in the restaurant. This detracts from the carefully prepared and plated meal they restaurant’s team has put together. As someone who has worked in the hospitality industry for many, many years and has worked with chefs and bartenders passionate about their craft, I wonder if the food even tastes good or if it’s just pretty. I wonder if these “influencers” can tell the difference between tarragon and turmeric.

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Influencers – They Shop!

This is the thing about “aspiring influencers” that drives me up the wall. Influencers Faking Brand Deals is nothing new. I knew of plenty of people doing this while I was in Korea in an attempt to secure new business. I also knew of desperate women who would be given discarded goods from influencers within the Korean Beauty Space who would put “#gifted” on everything. No, you weren’t gifted sh*t, little girl. Your friend who spent hundreds, possibly thousands of dollars becoming a skincare expert gave you the crap she no longer wanted, and you gave it a glowing review.

Making Money Blogging

Building  blog and a brand costs money. Most of the people I knew when I started blogging were trying to share the latest and greatest spots in the city giving directions in the process. Heck – I made a whole video about how to get to the Raccoon Cafe in Seoul when I was still living in Busan. I shared restaurant reviews where I spent a pretty penny and felt I got great value. I was never “doing it for the ‘gram”, and the friends I met through the blogging community (at first) weren’t either. We just wanted to share cool things we found in English for people who might not be having the easiest time navigating in Korean. The secret to making money blogging? HARD WORK.

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Passion Projects Put to Work

That’s the thing – most content creators turned influencers built a website and started writing about life hacks, amazing products and fantastic deals they genuine adore and want to share. I began my blog, The Toronto Seoulcialite, while in Korea because I was leaving the marketing world and didn’t want to become irrelevant and undesirable as a potential hire upon my return. Now I work as a writer for a law firm because:

  • I was a teacher – I taught spelling, grammar, syntax, and flow. These are essential skills in my daily tasks at work.
  • I learned about my audience, SEO, link-building, social media marketing, and wordpress. These are desirable skills within my industry.
  • Once I realised that there were companies who wanted to partner with me, I amped up the business of blogging. Creating pitches and proposals for companies with whom I desired to work became necessary. Paying for for products and experiences was normal. Sometimes I could organize a partnership to offset the costs of running my blog. I wasn’t a hack job with my mouth wide open hawking a food product I would never eat, if you know what I mean. Now, I research companies and write marketing materials to show how our team is the best fit for a particular project.

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Influencers – The Hate is Real

The problem with influencers in our 2019 society is that thing have gotten out of control. What used to be an industry of finding cool things, expressing honest emotions (This Crazy Thing Called Life isn’t sunshine and roses. Sometimes sh*t gets real) is now a forcefield of gritting a smile and showing no weakness. The glossy, glamorous lives of aspiring influencers aren’t real. These people in Facebook groups trying to get you to join pyramid schemes so you can “travel the world for free” are conning you. The reason content creators had influence was because they weren’t perfect, they were passionate. The start-up nature of sharing your life’s ups and downs was real; authentic.

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Now, “engagement” is easy to fake. You can pump some money into Facebook to promote or pay off a bot farm to like the image for you. It’s infuriating that PR companies – people who are supposed to be professionals in this field – don’t see through the fake followers and inauthetic content. It’s sad to see companies partner with “influencers” who are guaranteed to bring no reach, engagement, or revenue from the rates they charge. I can totally understand and respect why the every man or woman gets a hate on for the influencer life. The hate is real.

When it comes down to it, there will always be people of influence. When genuine, and not pay for play, an influencer is someone honest who gives a review you can trust. With cost of living at an all-time high, that trust should be sacred. Influencer isn’t a dirty word, we’ve just forgotten the meaning.

Step 1: Breathe, just breathe – Holy Grail Skincare

Seoul Korea Botox Fillers Eunogo MH Clinic Ruby Plastic Surgery MVP Clinic VIP Plastic Surgery Whoo Spa Sinsa Facial
Photo: Robert Evans

Korean Holy Grail Skincare: Cleansers Available in Canada

Skincare isn’t this mystifying secret combination of product formulas and equations. It’s actually quite simple to have a skincare regimen that works!  To have clear, flawless, pore-less skin, we’ve got to get back to basics.  This starts with a clean, make-up free face.  With winged liners out the wazoo and Fenty foundation a-flutter, how do you actually get that gunk off you face (and out ya dang pores) at the end of the night?  …and how do you fix the damage from those dreaded nights when you pass out with a full face on?  Love, I have 2 holy grail products for you.

Skincare Good Night Mild Oil Cleanser Cosrx Holy Grail Korean Skin Care Clean it Zero Banila Co.

Banila Co. Clean it Zero

Get a Discount by Buying Through iHerb

Banila Co. is a cosmetics and skincare shop in Korea much like the others.  It’s a bright, airy shop with plenty of cute models shot making goofy faces.  I like their liquid eyeliner, but haven’t tried much in the way of makeup there.  Banila Co. has one item, however, for which I’d trek all over Seoul.  I made sure to pick up the largest container they had before leaving Korea for good.  This skincare holy grail item is the one which takes off the majority of my makeup.  Many Koreans use a double or triple cleansing system because of the pollution, but also because normal make-up removers just can’t get everything off.  I like to begin with the “sorbet” textured product because it takes off the majority of my make-up and cleans out pores.  “Lightweight sorbet-like textured makeup removing cleansing balm that whisks away pore-clogging impurities.  Use the spatula to take a small amount and massage gently in circular motions. Rinse well with lukewarm water, or use tissue to wipe off the balm with gentle strokes.”

Ingredients

Ingredients: Mineral Oil, Cetyl Ethylhexanoate, PEG-20 Glyceryl Triisostearate, PEG -10Isostearate, Polyethylene, Butylene Glycol, Water, Rubus Suavissimus (Raspberry) Leaf Extract, Bambusa Arundinacea Stem Extract, Aspalathus Linearis Leaf Extract, Viscum Album, (Mistletoe) Leaf Extract, Angelica Polymorpha Sinensis Root Extract, Carica Papaya, (Papaya) Fruit Extract, Malpighia Glabra (Acerola) Fruit Extract, Epilobium, Angustifolium Leaf Extract, BHT, Butylparaben, CI 16255, CI 15985, Fragrance

Skincare Good Night Mild Oil Cleanser Cosrx Holy Grail Korean Skin Care

Cosrx: Good Night Mild Oil Cleanser

Get a Discount by Buying Through iHerb

I got to try the series of Cosrx products when I won a 2-night stay at the new Seoul Novotel Ambassador Dragon City near Yongsan.  I’m such a fan of Accor Hotels, and this stay was even better because my massive bathroom was fully stocked with Cosrx samples.  Some of these samples aren’t even on the market quite yet.  I’m hoping that a glowing review (and my glowing skin) will help Cosrx make the choice to start selling Good Night Mild Oil Cleanser in Korea, and hopefully soon in Canada (or at least on iHerb).  While Clean it Zero can get most of my mascara off, the Cosrx formula makes certain that any hint of CC cream, liquid eyeliner, or mascara is erased.  The formula is really mild.  Unlike other oil cleansers I’ve tried. it doesn’t stick around when I go to rinse it off.

Bad News/ Good News

While the Oil Cleanser doesn’t seem to be on the market quite yet, Good Morning Gel Cleanser is available  online for shipping to Canada.  It is described as: “Start the day right by treating your skin to a mild and gentle cleanser with a low pH that effectively removes excess oil and dead skin. Formulated with tea tree oil and natural BHA to refine skin texture, the Good Morning Gel Cleanser’s pH level is the closest to your skin’s natural pH levels and leaves skin soft, moist and refreshed without stripping it of its natural oils.”

Do you have any cleansers you swear by?  Are the available in Canada (or online to ship here)?  Let us know in the comments!

Letters from the Ex-Boyfriend: An Expat’s Guide to Man’s 6th Sense

Letters from the Ex-Boyfriend: Man's 6th Sense - That Girl Cartier letter box mail
Photographer: danist soh
Letters from the Ex-Boyfriend: An Expat’s Guide to Man’s 6th Sense

Getting “that message” from an ex both incredibly gratifying and infuriating.  It seems like it’s the new vogue to write an apology letter to your ex-girlfriend.  It’s like it just sits there waiting and waiting for the exact moment she’s over you.  The moment she’s moved on and might just finally be happy, he clicks ‘send’.  Is this man’s 6th sense?  Has Google created a new alert?  Am I the last to know that they’ve created the latest algorithm in social media f*ckery?

Letters from the Ex-Boyfriend: Man's 6th Sense - That Girl Cartier dark night box light letter signage neon
Photographer: Adam Birkett
He Hurt You

In this letter, he finally takes responsibility for all the things he did wrong.  All the times he lied (and the corresponding gaslighting), all the times he perpetuated gender stereotypes, all the times he just wouldn’t listen.  How did he come to the realization that this was the perfect moment to bare it all?  Why is right now the perfect time for him to come to his senses?  How does man’s 6th sense determine the right time to connect?

Letters from the Ex-Boyfriend: Man's 6th Sense - That Girl Cartier facebook social media smartphone mobile technology letters
Photographer: Wilfred Iven
Creep…Creep…Creepin’

I have no doubt that a recent post encouraging communication between partners is the most recent source for “the apology letter”.  What about the other times, though?  My rebound after H got his friend to message me on Facebook to see if I was going to Busan for an event.  This friend owns a travel company and it was pretty clear that there was no way in hell I was getting on the bus for this sold out trip.  How do these people know that you’re off the market?  Most of these messages come from men with whom I’m no longer even connected through social media.  Even if they are able to look on Facebook or instagram, the messages are sent before there’s any sort of public trail of the relationship.  It’s like how dogs can sniff out fear.  These douche-canoes can sniff out happiness and want to stifle that shit immediately.

Letters from the Ex-Boyfriend: Man's 6th Sense - That Girl Cartier - flower pink petal bloom garden plant nature autumn fall tulip violet love passion intimate lettering
Photographer: Brigitte Tohm
Tell Me Sweet Little Lies

I went out with a military man who was just dying to make the blog.  He was, indeed, a Tinder fail story.  He lied to me about his location for no reason with the full knowledge that Tinder shows you the distance between you both.  We lived pretty close to one another already.  When he said he was out in the bush running drills, he was actually cursing the high cost of a side of guac at Lotte World Mall.  I wouldn’t have cared if he was too busy to hang, but don’t tell me you’re being eaten alive by mosquitoes out in the peninsula.  The night before H came to Korea, I got a lengthy message from MM apologising for it all.  He even told me he had gone deaf in one ear and had nearly lost his job.  We had only been out maybe 3 or 4 times.  He owed me nothing.  Some cosmic force in the universe (or man’s 6th sense) must have whispered that Cartier might be happy so it was the perfect moment to insert his thinly-veiled attempt at roping me back in.

Letters from the Ex: Man's 6th Sense stone wall letters symbols
Photographer: Matthew Wheeler
Hieroglyphics

What does it all mean?  Well, man’s 6th sense seems to hit him like a pile of bricks once he realizes there’s a chance you won’t agree to another shot.  It’s not that he wants you back, he wants you to want him back.  Toxic relationships are less partnership, more power struggle.  He wants to have the upper hand back and he can feel that it’s gone.  The best part?  By this point you really should no longer care.

Letters from the Ex-Boyfriend: Man's 6th Sense - That Girl Cartier clipboards papers text quotes letters wood grain magic
Photographer: Chelsea Francis
Get Creative

Gentleman, what you must realise is that your messages contain several of the same phrases.  When you all write the same thing, it doesn’t sound genuine.  Here are some of the canned phrases in each message I’ve received:

  • “I just want you to be happy.”
  • “You’re an incredible woman.”
  • “You deserve the best in life.”
  • “Even if we don’t get back together, I hope we can at least be friends down the road.”
Letters from the Ex-Boyfriend - Man's 6th Sense - That Girl Cartier - card board letter paper slogan hand green tree plant nature
Photographer: Corinne Kutz
It is well.

It’s lovely for you to admit that you were wrong.  It’s validating to have all those worries and frustrations confirmed as your own f*ck ups.  I’m glad you’ve managed to clear your conscience.  Next time, don’t bother drudging up the past.  The notion that I’ll ever see a travel romance again is ridiculous.  We didn’t work out.  I’ve released your ghost.  It is well.

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