The Publicist Group – Beauty Inside Out

Publicist Group: Beauty Head to Toe & Inside-Out

The Publicist Group is made up of a small, but mighty, group of motivated, business-savvy, stunning, and strong women.  Led by Melissa “MJ” Jovanoski and Cheryl Willberg, the entire TPG squad is worthy of a mega girl crush/ #WCW/ #goals. The women of TPG would have sat at the “popular table” in high school. This time, however, they actually want you to be the best you can be (and they invite you to every party!) Over the past year I’ve been invited to a number of events and activations all with a common goal: Beauty and Strength Inside & Out.

We are The Publicist Group aka TPG! We are a full-service communications agency that offers everything from traditional PR programs and marketing initiatives to ambassador programs and direct-to-consumer activations at the retail level, utilizing both traditional and digital platforms. Most importantly – we work with brands we love, including fashion, beauty, food, health & wellness, and lifestyle. Check us out @PublicistGroup! #TPG

Be seen and heard in all the right places with The Publicist Group. As a full-service communications agency located in the heart of downtown Toronto,
TPG offers an array of services from PR and marketing to events and influencer programs. Our team executes 360-degree strategies; delivers original, creative and result-driven campaigns; and loves to make noise across  the country with our clients’ initiatives.

We’ve got you covered, literally.

The Publicist Group is a collective of digital strategists, event planners, marketers, creative geniuses, social media gurus, and publicists. We don’t follow trends; we are trendsetters. Staying in tune with current events around the globe, the TPG team identifies shifts in the marketplace and are experts in creating relevant, newsworthy, and impactful programs that leave a lasting impression.

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How do you stay on track when results are slow? . . It's no secret that fitness has played an **active** role in my life, especially over the past 4 years. When I went to Korea, I had way more time to dedicate to my goals by spending time in the gym AND in the kitchen. Over the past 7 months my body has been recalibrating, and even though I spend as much time in the gym (if not more!), am drinking less, and sleeping more, I've gained about 25 lbs back. Does that mean I'm giving up? Absolutely not! I am, however, looking for new ways to keep on track. . . One way I stay focused is by watching/ reading the content of other creators in our social media/ content marketing space locally. Check out my new pal @theventiblonde for healthy ways to refuel after breaking a sweat! This is when we met at @fitfactoryto earlier this year 🥊💪 // #fitness . . . . . . #gym #fit #fitgirls #fitgirl #fitgirlsguide #fitfactory #toronto #416 #progressnotperfection #progress #cardio #boxing #girlswholift #blondeshavemorefun #healthy #healthylifestyle #gymrat #gymtime💪 #goodlife #yyz #torontofitness #resolutions #newyearsameme #피트니스 #휘트니스 #복싱다이어트 #복싱

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Fit Factory

The Publicist Group introduced me to the Fit Factory Fitness when I was right in the middle of tapering off at Big Hit Studios and kicking off a challenge at F45 St. Clair West. Conveniently located on King St. West a few blocks East of Spadina, it’s billed as the #1 Gym in Toronto. Personally, I found their Bootcamp to be overcrowded. With only one trainer providing a very quick overview of an intense workout, I was concerned about my safety as veterans tossed around heavy weights and newbies tried to follow suit. The boxing class, on the other hand, was a stellar workout. The trainers were energetic and the class itself had varying levels of intensity. The water bags were also pretty wild and fun to smack around!

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IT'S #CONTEST TIME! 🔥 This St. Patrick's Day, I will, of course, be seeing green. This time, it won't start with green beer. 🍀🍻 @city_shred is taking it to the turf to honour the strength of women in the #fitness community in #Toronto! Want to win 2 tickets to #workout with me on March 17, 2019 from 9 AM to 1:30 PM? Steps to enter: 1. Like this photo 2 Follow @thatgirlcartier and @city_shred 3. Comment your No. 1 fitness goal for 2019! 4. For additional entries, tag your #gym buddy and/ or your fave place to break a sweat in #YYZ! 💪 *Canadian residents only. Winner chosen at random. This contest is in no way sponsored, endorsed or administered by, or associated with Instagram. Tickets are being generously donated by @publicistgroup and City Shred (thank you!) Contest closes at 12 PM EST on Thursday March 14, 2019 and winner announced shortly thereafter! 🏋️‍♀️ One Day. One Community. One EPIC workout. // #Cityshred #giveaway #prize #416 #fit #gymrat #progressnotperfection #progress #fitfam #fitnessmotivation #fitlife #cardio #health #getstrong #weightlifting #girlswholift #sweat #youcandoit #noexcuses #goals #fitfluential #exercise #active #iamstrong

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City Shred

City Shred is a massive group workout hosted once a quarter by The Publicist Group and sponsored by Genuine Health. The energy is electric and it’s an opportunity to meet some of the biggest names in fitness in Toronto, as well as special guests from around the world. I missed the July edition due to the rat situation, but back in March I crushed their Women’s edition. I got to enjoy a day which started with round-table discussion with the coaches who would be leading us through the day.

The key to mastering City Shred is to go at your own pace. I’m not the machine I was 2 years ago, and I certainly wasn’t prepared to compete with fitness professionals who coach several classes a day while I’m at my desk. Find your own space, take yourself beyond your comfort level, and have fun making friends and admiring those showing off their bad-ass muscles. Ps. Can you spot me in the preview of the video above? #SweatyBetty

Sproos Life

Collagen is the most abundant protein in your body. Taking a collagen supplement can help improve your skin, relieve joint pain, boost muscle mass, prevent bone loss, promote heart health, aid in digestion and gut health, and make your hair and nails grow. The benefits of adding collagen to my diet weren’t clear until I stopped taking it daily. Subtle aches and pains after sitting at my desk for a while suddenly returned. Bouncing back after a night out wasn’t quite so easy. My poor bleached and butchered hair started to break again. Sproos Life is a collagen supplement to which I was introduced by TPG at the gorgeous Pray Tell on College St. We mixed cocktails and mocktails which each had a serving of collagen mixed-in.

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Hydrolyzed bovine collagen peptides sourced from the hides of grass-fed, pasture-raised North American cattle, to help restore and rebuild your body’s natural collagen.

  • 10 g of grass-fed bovine collagen per serving
  • Pure collagen – nothing else added
  • Highly soluble
  • 100% grass-fed and grass-finished
  • Free of antibiotics, hormones and pesticides
  • Add to your favourite hot or cold beverage, or even to soups or oatmeal

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The 4th Annual T.O. Vegan Social Pop Up

Toronto Vegan Social Pop-Up is happening Thursday September 5th from 6:30 PM – 10:30 PM at Love Child Social House!

Reserve your tickets by 9 PM EST on Monday, September 2nd, 2019, to automatically be entered in the draw to WIN AN EPIC $1,000+ VEGAN PRIZE PACK!

Tickets are $35 and available on Eventbrite: https://www.eventbrite.ca/e/toronto-vegan-social-pop-up-presented-by-vegan-social-events-tickets-48658251139

This year, Vegan Social Events will be collecting donations on the Eventbrite page, in support of Save Our Scruff, a registered charitable organization dedicated to rescuing dogs.

Vivier

At the end of February, the team introduced me to Vivier. We learned about how to combat signs of aging using skincare products including retinol and spf. With my upcoming vacation to The Philippines, I wasn’t quite ready to play with tools which would initially irritate my skin (the purge!). So, I waited until the beginning of May to get started with this line. I haven’t yet written a full-scale review because 3 of the 5 products in the kit we were so generously gifted are still trucking along 4 months later!

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Running through the 6 & Looking for love in all the wrong places. Self love is a good place to start though, right? ♡ Last night we took in a guided meditation at @myndfulme right above @caliiloveco on King West in Toronto. They have an amazing deal right now: 30 days for $30 (which I purchased yesterday at their media event and which is available to the public T O D A Y only!) 💗 // #bemindful . . . . . . . . . . . . #mindfulness #yoga #pilates #selflove #heart #Toronto #yyz #yyzblogger #blonde #expat #expatwomen #gltlove #calilove #cali #california #yogastudio #meditation #meditate #416 #dametraveler #sheisnotlost #eatingfortheinsta #cravethe6ix #girlswhotravel #tbt #throwback #throwbackthursday #style

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Myndful Me

Myndful Me was sadly a bit of a bust for me. We went checked out the space and learned how to make charcoal cookies with adaptogens after being led through a meditation practice. The music and the direction made for a very pensive, but relaxing evening. I purchased their $30 unlimited 1-month special and was told I could use it whenever. I had a couple of upcoming trips, so I didn’t want to use it until the new year. When I tried to apply my purchase I was told it had expired. Correspondence to correct the issue was never responded to. Not so zen, eh?

Toppik Canada & Viviscal Canada

Big thanks to @publicistgroup for bringing me along to the stunning #LoveYourStory event at @stregistoronto! I got to hear from a plethora of women who have learned to love their own stories of struggle and trauma and turn them into an armor of confidence with a lining of understanding.

  • Events with this team always have motivational speakers, the most stunning décor, phenomenal food, and an interactive component so you don’t just see a product/ brand, you become part of it.
  • I woke up the next morning and treated my stressed tresses to @viviscal@viviscalcanada shampoo, conditioner, and desensifying elixir. My hair is already thick, so this leo was rocking a full mane that day! It actually dried faster and was easier to manage when straightening. I typically have a lot of breakage (bottle blonde) , so let’s see if we can put an end to my split ends! 👱‍♀️

Featuring a PR team on my personal blog isn’t exactly the status quo around here. Every time I get an e-mail about an event or activation from TPG I think to myself, “Wow – that’s out of the box”. There’s only so much you can see on my  feed/ in my stories, and because of this I wanted to share something a little more permanent. Over the past year The Publicist Group has proven that  being true to yourself and your vision, rather than accepting business for the sake of having business, goes a long way.

F45 Challenge – Do As I Say, Not As I Do!

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As I’ve written here on a number of occasions, I adore the unique community cultivated at F45 St. Clair West. I’ve tried a couple of other F45 locations, and they just were not for me. I love having the space to move around unique to St. Clair West. The trainers there keep in touch 1 on 1 through Whatsapp and on Instagram. They genuinely care about your well-being and your loyalty to the community.

Some people say there’s a bit of a cult element to F45. Overall, I can see it, but there’s a fine line between the optics of that kind of encouragement and dedication demands. Once you’re involved, it’s just a party of people trying to live their best lives in health. I’ve made some greats friends, reconnected with some old ones, and have learned a lot about myself. In particular? I often go way harder than is necessary, and it’s not always a good idea.

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First and foremost, there’s something to be said for over-training: DON’T DO IT. Do as I say, not as I do, right? Before the F45 Challenge began, I had already been eating fairly well and making it to 3 – 4 F45 classes per week. At lunch, I usually hit up Goodlife with a colleague of mine who continuously chirps me for not having yet raced a 5 km. Add in the fact that I have been walking 4 km to work at least 3 times a week and you’ve got a case for chronically elevated cortisol levels.

f45, f45 challenge, weightlifter, weightlifting, man, sweaty

When your cortisol levels are too high, there are a variety of complications which can arise. Weight gain is what has effected me the most, but other symptoms include: high blood pressure, type 2 diabetes and osteoporosis, exhaustion – effecting daily hormone cycles and disrupted sleep patterns, memory (ever felt like you were in a mental fog?), and infections due to compromised immune systems.

How to Combat High Cortisol Levels?

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Sleep and Cortisol Levels

This was a tough one for me considering I was living in a basement with totally inconsiderate neighbours and a rich landlord who took the “hands off” approach.  I even moved apartments losing out on over a thousand dollars when I cut my lease short. My F45 Challenge team coach would often reprimand me for not getting 8 hours of sleep. I took that really personally as I was climbing into bed around 8 PM in the hopes that I could get any sleep before getting up to exercise before work. I was killing myself, and that wasn’t enough for him. This was my biggest problem with the F45 Challenge because I was trying so hard and it never seemed to be enough.

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Exercise and Cortisol Levels

Double-edged sword, non? Exercise in moderation can lead to lower cortisol levels. Over-training runs the risk of affecting neurotransmitters such as glutamine, dopamine and 5-HTP. Ever wonder why the road to fit can throw your emotions through a loop? Over-training can lead to feelings of depression and chronic fatigue. Symptoms of hypothyroidism are also a side-effect of over-training, and I think they may have hit me hard throughout the F45 Challenge. Rest and recovery time need to be penciled into your schedule, just like exercise.

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Sugar and Cortisol Levels

Cutting down on your sugar intake should help balance your cortisol levels. I have such a sweet tooth. If I go a couple of days incorporating limited levels of natural sugars (fruit, for example), I find myself craving “real foods” (you know, the ones you get from shopping around the outside of the grocery store) so much more. I went out for a post-challenge celebration with a gal pal recently and we shared a bunch of tapas including: grilled halloumi (cheese), roasted squash, brussel sprouts, and a beet and goat cheese salad. It felt like I had just binged on fast food, but realistically it was all pretty healthy and within moderation for my day. Once you’re off processed sugar, something as simple as a beet tastes like heaven-on-Earth candy. Dwight Shrute may have been on to something…

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Cortisol Conclusions

Last week I went to the Philippines. I spent my days island-hopping, eating food I would neeeeever eat here in Canada (Filipino food is really greasy!), and enjoying cocktails liberally. I felt so puffy and bloated when I arrived home, but lo and behold – hadn’t gained a pound. It’s Friday today, and since Monday I’ve dropped 5 lbs. This is more than I had lost during the F45 Challenge.

I haven’t been stressed about scheduling a particular number of workouts throughout my week. Pizza has been on the menu not once, but twice. I’ve enjoyed a couple of spin classes and have focused on weights at the gym on my lunch break. If your workouts, or goals of a particular challenge, are consuming your entire life – take a step back. Take a night off and head out with your friends. Skip the morning workout and sleep in. It’s cliché, but actually take a minute to stop and smell the roses and breathe in some fresh air. You might find some unlikely (and positive) results!

Candidly Cartier – Hit Back: Be Your Own Best Boss

 

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Photographer: Andrew Branch

Kicking My Own Ass Back to Sanity

Buckle your seat belts and take out your chips and salsa, ’cause it’s about to get real cheesy up in hurr.  If you follow The Toronto Seoulcialite (my other “less sarcastic” blog), you’ll have read about my issues finding a job, finding a man, and finding my figure through the mess of moving back to Canada.  I’ve finally found something which  could be the makings of a career, and a date with myself 3 times a week which gives me structure and an outlet.  Coming back home is like picking up an old, ear-marked book.  The characters are the same and the setting hasn’t changed, but you’re still not exactly sure what will happen to the protagonist next.

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Photographer: Scott Webb

Someone Else’s Story

My biggest fear returning to Toronto was that I would be reliving the same old story.  While I was away, several of my friends partnered up, a couple had kids, many got promotions, some went back to school, and my nightmare boss was finally arrested.  Beyond that?  A lot of the people I’ve left are ear-marked – frozen in time right where I left them doing the same old things and just banging their heads against the wall calling it happiness.  I knew I wasn’t happy back in 2014 when I made the decision to begin the arduous application (okay – it was long, but not that tough) to move to Korea.  I couldn’t come home and return to old habits.

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Photographer Scott Webb

Die Hard: With a Vengeance

Old habits die hard.  I ended up moving back to Queen St. West and was working in the events industry when, at last, I found work.  Getting into a rhythm took time, and my physical and emotional health took a hit.  I decided to hit back.  I bought myself a 2 week unlimited introductory pass at Big Hit Kickboxing Studios.  At that time, I was living with a disrespectful roommate who was a neglectful pet owner.  I had no autonomy in my own life.  Looking back, I think that I was committed to my 2 week membership, but not so much to myself.

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Be Your Own Boss (Without Working for Yourself)

I once read that you should treat yourself like the CEO of your own life, and that fitness was a meeting you set with your employees.  Good bosses don’t reschedule again and again.  I wasn’t managing my life properly, nor was I being a good boss to my mental and physical health.  At this point I needed to hit back, but not just for 2 weeks.  Big Hit Kickboxing Studios in Toronto has given me the schedule I need to succeed.

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Be a Good Boss

Proper preparation prevents poor performance.  I’ve set meetings with my very important sanity at least 3 times a week, which is honestly pretty manageable!  After work on weekdays I leave the office between 5 PM and 5:30 PM (I know – my job offers work/ life balance <3) and walk for about 35 – 40 minutes from the office to Big Hit Kickboxing Queen West.  The walk enables me to just zone out and enjoy constant, steady movement while listening to music.  The workout to follow is full of different combinations which challenge my mind and various muscle groups.  Over the next 3 months I’ll be sharing my highs, lows, pounds, and measurements.  Stay tuned for preparation and progress, not perfection.

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Photographer: Aral Tasher

Naked Back-flips

Since getting back on a regular schedule with Big Hit Kickboxing Studios, I haven’t actually lost any weight, but the rest of my body and my life has changed pretty drastically.  My clothes have started to feel different – better.  I don’t crave sweets like I did throughout my unsettled period between my old job and old apartment and now.  I have been on several dates with not one, not two, but 3 different men who actually want to see me again.

When you start physical activity with dedication, dedication spreads throughout your life in different ways.  My posture exudes confidence rather than that fear of failure with which I started.  I’m back to caring about a connection rather than having a fear that I won’t be liked (word to the wise – fear of someone not liking you crushes a connection right off the start).  I don’t really have time for people who aren’t adding to my life in a positive way, so when I make time to see my friends we’re connecting on a much deeper and more enjoyable level.  I also always seem to come back to that old adage: “You can do naked back-flips across his lawn, but if you’re not the one he wants, honey, you’re just not the one he wants”.

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Photographer: Matheus Ferrero

 

Strength, determination, and hope fill the pages of my novel.  I know what comes next in that old, worn out, dog-eared story because I’m writing it now.